Jumia Receives 320,000 Orders, 14 Million Visits On Big Bang Event

Jumia Nigeria has announced that its 2017 Black Friday festival has attracted more than 14 million visits since the commencement of campaign on November in Nigeria in 2013, to make Jumia the busiest and largest shopping day of the year on both online and offline stores.

“On jumia.com.ng more than 60,000 orders were place on the Big Bang day of November 24, and more than 320,000 orders have been placed during the entire event so far.

“This year’s explosive black Friday numbers demonstrates the increasing capacity and flexibility of the online retail space in Nigeria,” said Juliet Anammah, CEO of Jumia Nigeria.

“We deliver to the 36 states across Nigeria, and are able to reach neighborhood and shoppers who traditionally have not had access to a world wide variety of products and deal.

This year we also see the increasing interest in groceries and other FMCG products which reflect the increasing relevance of black Friday to the averageNigerian”, he added Jumia also announces a new partnership with Dangote Cement, “Dangote cement can now be bought on jumia.com.ng in different quantities, available to ship to Jumia customers in Lagos, Abuja and Port Harcourt.

The cement will retail 2,500 per bag.” Said Mr. Mogbolu Chux, the key Account Director of Dangote cement, and it is the first of it kind on jumia and the delivery is within 48 hours.

This year’s Jumia black Friday Festival featured partnership with Intels, Pampers, Infinix, Philips, Fero, HP, MTN, and France-KLM. For the first, the shopping event featured a lottery give away with the grand Prize of a new car courtesy of Coscharis Nigeria limited.

Another big first this year was the sales of premium cars at up to60% off, like the Range Rover Evoque coupe and the Jaguar XE. FCMB is also sponsoring an extra 10% off on all orders above N5,000 that are paid for using an FCMB account on Jumia pay.

Film house cinema also added excitement to the 2017 event by giving away a free cinema ticket to the black Friday shopper who has a valid Jumia order number or invoice. In addition to this, the first 1,000 customers to place jumia express orders everyday receive a complementary treat courtesy of McVities biscuits.